Franchising · Urban Dispensary

Open your own dispensary

Enter the legal cannabis market alongside an established brand. MamaMary doesn't just give you a sign above the door: it gives you a complete ecosystem — product, payments, software and a proven store format.

I want to open a dispensary Discover the benefits

5Stores in Rome & Malta
2Countries · IT · MT
35+Countries served
1HLocal delivery

More than a store

An ecosystem, not just a sign

Talking about quality is easy — actually controlling the entire supply chain is much harder. Since day one, MamaMary has built a fully integrated "from seed to sale" model — from licensed production in Malta all the way to the counter.

When you open with us, you inherit all of it: guaranteed product, payments solved with OGPayX, the Brainware retail system and a store format already proven in Rome and Malta.

The benefits

6 reasons to open with MamaMary

Everything you need to get started, from a single partner.

Turnkey store format

Custom furniture, signage and counter in MamaMary's "Sacred Street" identity. Our interior designer takes care of everything, from the 3D render to the build-out: no difference between the project and the finished store.

Territorial exclusivity

Once the contract is signed, you become the only MamaMary reseller in your area. The products, the brand and the local customers are yours — no internal competition.

03MamaMary exclusive

Payments — OGPayX

The industry's toughest problem, solved. With our proprietary high-risk gateway you accept cards and payments where others get declined. Physical POS terminals and online checkout included.

04MamaMary exclusive

Retail software — Brainware

The POS and retail software built specifically for cannabis: a sale in under 15 seconds, inventory, cash desk, top-ups and reconciliation. Multi-store, cloud-based.

Integrated supply chain

Product always in stock, from licensed production in Malta to your shelf. Full catalogue access, no minimum order, limited editions reserved for partners.

Training & marketing

Product and sales training for you and your staff. An entire marketing department for grand openings, social media, CPC campaigns, newsletters and custom materials.

The competitive edge

What other franchises don't have

Three proprietary assets that turn a store into a business that runs.

Proprietary fintech

01 · Payments

OGPayX

In cannabis retail, problem number one is getting paid: banks and card networks shut accounts down. OGPayX is our proprietary high-risk gateway, built for this industry.

Physical POS terminals and e-commerce checkout
Multi-acquiring & smart routing
KYB/KYC and PSD2/SCA compliance handled for you

Retail software

02 · Operations

Brainware

The retail system and POS we use in our own stores, available to you. Built for cannabis retail — not adapted from something else.

A sale in under 15 seconds
Inventory, top-ups and cash reconciliation
Multi-store cloud, works offline too

From Seed to Sale

03 · Product

Integrated supply chain

We control every stage, from licensed production in Malta to logistics. You get guaranteed supply and partner pricing.

Full catalogue, no minimum order
Limited editions reserved for franchisees
EU compliant · ARUC Malta certified

Interior Design

Your store, designed by us

Seriousness, elegance and authenticity: walk into a MamaMary and you feel one precise identity. Clean lines, living materials, the black and white of the "Sacred Street" ornaments taken straight from our counters.

Every store is designed by a dedicated interior designer: from floor plan to signage, from shelving to counter. We start from a 3D render and follow you through to opening day — no gap between project and reality.

I want to open a dispensary

3D render · Sacred Street format

Grand opening · Social · CPC

Marketing & Communication

A marketing department by your side

The MamaMary team works on two fronts: building national brand authority and supporting every single store.

Graphics, local and national advertising planning, social media presence, CPC and email marketing strategies, video making and SEO. For your grand opening we prepare custom flyers, posters, cards and brochures.

5 Active dispensaries

2+ Countries · Rome & Malta

35+ Countries served online

100% EU-compliant supply chain

The journey

How it works

From application to grand opening, we walk you through every step.

Application

Fill in the form. We get back to you to understand your goals, area and availability.

Location & Business Plan

We analyse the area, define the numbers and the investment, and confirm your territorial exclusivity.

Design & Fit-out

3D render, custom furniture, OGPayX and Brainware installation, first product order.

Training & Opening

Training for you and your staff, launch marketing and the opening of your MamaMary dispensary.

Frequently asked questions

Franchising FAQ

Do I need industry experience?

No. We provide a complete training programme covering product, regulations and sales techniques, for you and your staff. Many of our partners are first-time business owners.

How much does it take to open?

It depends on the location, floor space and fit-out. After you apply, we prepare a detailed business plan together, with initial investment, costs and revenue projections for your area.

What kind of exclusivity do I get?

Territorial exclusivity: you will be the only authorised reseller of MamaMary products in your area, with no internal competition from the brand.

Who handles payments and software?

Everything is included in the ecosystem: you take payments with OGPayX (our high-risk gateway) and run the store with Brainware (POS and retail system). Two tools a new store would normally struggle to get.

How long does it take to open?

From contract signing to fit-out works, timing depends on the premises. We give you a precise timeline in the business plan and follow you through to the grand opening.

Application