While overseas, multinational alcohol companies are investing in the booming cannabis sector, our favorite multi-use plant is starting to make its appearance in both alcoholic and non-alcoholic beverages around the world.
That's why Hemp Herb , a new Italian brand specializing in the production of light cannabis and CBD products, has created a gin entirely Made in Italy with a hemp aroma .
“ Cannabis Gin ”, this is the name of the drink, “is a one-of-a-kind distillate and represents a true innovation”, the producers underline, explaining that it is: “In line with the growing trend of hemp-based products and is produced in collaboration with one of the largest Italian distilleries and is aimed primarily at gin enthusiasts ”.
This distillate is born from the passion of Filippo Giorgini and Bianca Ioppolo , founders of Hemp Herb – a brand of the Infinity Life company – and from their many years of experience in the field of food supplements, given that the family business has been producing and marketing phytotherapeutic products and natural cosmetics for more than forty years.
According to the creators, Cannabis Gin “is a balanced product, with an immediate hint of juniper , while the hemp one closes the scent and flavor, without ever being preponderant. With an alcohol content of 40%, it stands out very well in mixing, especially in gin and tonics , in which it works very well with different combinations, from the most citrusy to the most herbaceous, from the most summery to the most wintery”.
This is a product aimed at all fans of this distillate, with a very interesting price range : we are talking about 39 euros, packaged in an elegant transparent 700 ml bottle and sold online on dedicated portals. During the Christmas holidays, it can represent an original gift idea .
One of the first alcoholic beverages created wasbeer , a product in which hemp inflorescences are used to give it aroma (since it is a close relative of hops), with excellent production also in Italy, followed by wine , even if by law it cannot be called wine but, a flavored drink based on wine and hemp. Then came the bitters (from Canapito to Calipso and Minosse ).
And now the first Italian gin has arrived, to be enjoyed alone or in cocktails with an infinite number of possible combinations.
The product will be presented to the public at the Canapa EXPO fair which will be held from 23 to 25 November at the Parco delle Esposizioni in Novegro (Milan), and will be offered for tasting to the curious at the Dolce Vita magazine stand (A11) on Saturday 24 at 5 pm.