It was 1971, when the Waldos are sitting on the wall one day at San Rafael High School, making fun of everyone who passed by as usual. A friend of the Waldos, Bill, came over to share something. He pulls out a treasure map, explaining that his brother was in the United States Coast Guard stationed at Pt. Reyes Peninsula north of San Francisco. He and other members of the US Coast Guard were growing a patch of grass and it was ready for harvest, but now they feared that their commander was on to them. Wanting to be safe and not want to get caught, they decided to abandon the project and gave Bill and his chosen friends permission to go to the harvest. Bill and fate chose The Waldos.
A plan was made to search for the plants. School gets out on a staggered schedule, typically at 3:10. Some of the Waldos had football practice for about an hour afterward, so the plan was to meet at the statue of chemist Louis Pasteur on campus at 4:20. Throughout the day, whenever they saw each other in the pavilions, they would remind each other of the location and the meeting by greeting with "Louis 420." The 420 buzz was later spread by an emerging rock band of the time, the Grateful Dead, who for the next 35 years, used the code to promote cannabis culture and the benefits of the "magic plant." Today, April 4th (4/20 in English) is the official day in which Cannabis is celebrated around the world.
Building on this tradition, the 4.20 Hemp Fest was founded in 2016 with the aim of increasing awareness of an increasingly hot topic, that of Hemp, growing from edition to edition, until it became one of the main events in the sector in Italy .
From 90 international exhibitors in 2018, this year's edition, which will be held from 3 to 5 May at the East Stand Studio , will welcome 150 from all over the world, with stands dedicated to fabrics, cosmetics, foods, drinks as well as light cannabis and cultivation. There will also be a large outdoor space equipped to host live concerts and DJ sets, a play area, food trucks and some surprises yet to be revealed.
The fair is not only designed for enthusiasts, but will be a very interesting opportunity for companies, start-ups, associations and sector entities to grow and network.
The cultural part of the Milanese festival is a feather in the cap for the organizers and includes a particularly structured program, which will cover the cannabis world at 360°, with an educational offer for everyone.
Among them, one of the confirmed guests together with Franco Casalone (International Master of Cannabis) is the hash making guru Frenchy Cannoli , who has chosen Milan for one of his stops on the world workshop tour entitled “ The Lost Art ”, which concerns the process of producing Hashish through traditional techniques, carefully optimized with today’s knowledge and the experience of the past. By attending the workshop, you will be able to spend a day with Frenchy to learn the Lost Art. In this special laboratory, hemp biomass will be used to demonstrate how to efficiently and economically remove the trichome heads, collect the resin, dry it, press it with a heat source to decarboxylate it and preserve it.
You can (and recommend!) purchase tickets to the workshop in advance at this link: https://www.purplepass.com/#183014/Frenchy_Cannoli-Workshop_L'Arte_Perduta-4.20_Hemp_Fest-May03-2019.html
THE ORGANIZERS SAY:
"We are working to create a great second edition of this year's event, a hybrid between a fair and a music, art and culture festival - says Marco Russo, founder of the event - in the last editions I have noticed a heterogeneous and curious audience, a useful factor to push us to raise public awareness once again on the topic of hemp and its essential properties for our planet. For this edition we have taken into consideration last year's experience to improve even more, both from the sponsorship point of view, which support us as sponsors Biobizz, Hesi, Sweet Seeds and as media partners Canamo, Soft Secret, Hempedelic and MjPassion, both on the organizational and experiential side such as the creation of areas reserved for relaxation and steam, the business lounge area, areas dedicated to children and animals and business services ".
These words and some bombshell news to come, seem to foretell a truly super 2019 edition! STAY TUNED! ;)